Messaging Service (WhatsApp & Instagram)

Last updated: January 21, 2026

Service overview

OpsGraph is a SaaS platform that helps businesses communicate more effectively with their customers on WhatsApp and Instagram.

Centralize WhatsApp and Instagram conversations in one inbox.
Reply to incoming messages, send notifications and support messages.
Track conversation history and analyze communication activity to improve customer relationships.

Data we process

Platform data (such as messages, conversation identifiers, and limited profile information) is used only to enable sending, receiving, and tracking messages between businesses and their customers.

Message content: text, media, and attachments, depending on what the user sends.
Conversation identifiers: technical identifiers needed for message delivery (for example WhatsApp/Instagram identifiers and conversation IDs).
Metadata: timestamps and delivery/read status, where available.
Limited profile information: name/display name, profile photo, username, depending on permissions and settings.

How we use data

Provide the service: send, receive, organize messages, and provide support.
Tracking: link messages to conversations for continuity and auditability.
Analytics: generate aggregated metrics (activity, volumes, response times) for customers.
Compliance & security: prevent abuse, debug issues, and meet legal obligations.

Permissions and compliance

Customers connect their WhatsApp/Instagram accounts and grant the required permissions. OpsGraph uses data only within those permissions and in compliance with Meta policies and user settings.

Data deletion